NCI Diploma in Marketing, Advertising, Public Relations and Sales Management

Education Partner

Programme Description

The Institute of Commercial Management programme will enable you to approach marketing advertising, PR and sales with a greater level of understanding and to create your own advertisements and PR materials using contemporary theories and frameworks. Classes are specifically designed to reflect the vocational and practical nature of the course incorporating a variety of contemporary case studies as well as a comprehensive project which you can relate to your own working situation or company. Individuals enrolling on the course will gain practical insights and knowledge in key marketing skills such as how to analyse markets, undertake practical insights and knowledge in key marketing skills such as how to analyse markets, undertake approach market planning as well as prepare advertising, public relations and sales strategies.

Who is the programme for?

The ICM Diploma in Marketing, Advertising, Public Relations & Sales Management is specifically designed for those with an interest in marketing or communications who seek a recognised qualification to enhance future employment prospects and career progression.

Award and Progression

Institute of Commercial Management Diploma in Marketing, Advertising, PR and Sales Management.

Location: Laois Third Level,
Bracklone Street, Portarlington.
Duration: 1 Year
Timetable: Tuesday and Thursday Evenings
7pm – 10pm
Start Date: September 2010

Programme Content:

· Advertising and Promotions

· Advertising Agencies, Structures
and Client Relationships

· Media Planning and Strategy

· Sales Promotion

· Direct Marketing

· Planning and
Managing Public Relations Campaigns

· Corporate Social Responsibility and Reputation Management

· Crisis Management

Entry Requirements

This programme is designed to appeal to those at work or seeking to re-enter the workforce. Applicants will be assessed based on Leaving Certificate or equivalent.

Application: Apply online at http://www.ncirl.ie/
or contact:director@laoisthirdlevel.ie

Fees: €1,990.00 (Fees can be spread with our direct debit plan).

For Further Information contact: T: 1850 221 721

The Admissions Team E: admissions@ncirl.ie