Business Management
Diploma in Marketing, Advertising and PR
The Diploma in Marketing, Advertising and PR is a one year programme that will enable the learner to approach marketing advertising, PR and Sales with a greater level of understanding and to create advertisements and public relations materials using contemporary theories and frameworks.
Flexible Learning
This diploma can be taken through lectures delivered at Laois Third Level, Portarlington, Co. Laois.
Lectures
Lectures are delivered on Tuesday and Thursday evenings from 6.30pm to 9.30pm. Lectures are specifically designed to reflect the vocational and practical nature of the course incorporating a variety of contemporary case studies as well as a comprehensive project which the learner can relate to their own working situation or company.
Audience
The Diploma in Marketing, Advertising, Public Relations and Sales Management is specifically designed for those with an interest in marketing or communication and who seek a recognised qualification to enhance future employment prospects and career progression
Programme Content
- Advertising and Promotions
- Advertising Agencies, Structures and Client Relationships
- Media Planning and Strategy
- Sales Promotion
- Direct Marketing
- Planning and Managing Public Relations Campaigns
- Corporate Social Responsibility and Reputation Management
- Crisis Management
